Watercolor and design … what a stellar combination for branding. Last fall, I was hired by Essential Qi to create an identity for their company as well as packaging for their line of Chinese Medicine Inspired Acupoint Aromatherapy. The company was started by two professional acupuncture therapists based here in Austin. They created three essential oil blends: Shielding, Restful, Soothing. Included within each roller bottle is a stone pertaining to the blend’s function. Each blend smells super yum.
Below you will find the logo I created as well as the finished packaging that I designed, illustrated and produced (using a local printer). The colors are pulled from the 5 elements in Chinese Medicine and the look is an ethereal, balanced and healing one. The packaging includes the box, roller bottle with label, and an informative insert complete with application illustration.
Full and Reverse Logos:
To learn more about this new line of traditional medicine inspired aromatherapy blends, created in Austin, click HERE.
in december of 2013, i was hired by tarrytown pharmacy to handle their design work. the shop is family owned and operated and has been open since 1941. i enjoy doing creative work for them as there exists a steady consistency within the design work … and i grew up with a pharmacist for a father.
i worked closely with the pharmacy’s marketing specialist, delta lane. she recently resigned from her position there to follow her ambition of opening her own marketing consulting firm. in this process, i was invited as partner, handling the design work. i continue to work with tarrytown pharmacy but am excited to have this new avenue of design work open up.
along with myself, delta also partnered with kristy ryan, founder and CEO of lexicon medical. together, the three of us make up austin medical marketing.
from the humbling press release sent out last week : “Just like the providers they serve, these women are successful in their own specialties doing what they do best. And they have recognized the wisdom of collaborating and exploiting each other’s skills. This group of Austin businesswomen offers a powerful marketing and sales team that is uniquely suited to address the needs of Austin medical providers.
Austin Medical Marketing provides practices and healthcare facilities a strategic marketing plan specific to the local community including branding, content creation and media relations.”
i created the branding for the new marketing firm:
acupuncture has proven to be an excellent alternative and complimentary method for remedying ailments anywhere from allergies to sports injuries, hormonal imbalance to toe aches. jennifer hoger has had much experience in the field here in austin and in california. so much so, that she has decided to venture off on her own and develop a solo practice. she specializes in both herbal healing and acupuncture.
jennifer is kind, intelligent and very easy to work with. i’m looking forward to get acupuncture therapy from this gal. jennifer hoger acupuncture : 512.270.0634 : 709 W 34th St., Ste C, 78704
sometimes design projects come along that involve incredibly interesting subject matter. and sometimes they involve incredibly interesting people. spectacle island comes with it the pair.
bernt kuhlmann, principal of lifestyle resort solutions [<< just click that link and check it out], has created several resort concepts that are beyond one’s everyday imagination: amangiri, dunton hot springs to name a few. he masters escape & comfort while staying in-tune with exclusive features the natural surroundings might bring. he meshes luxury with design and concept.
austria-bred, austin-based bernt owns a small island in mahone bay, nova scotia, where he and his children occasionally withdraw for a bit of family time. he has decided to open up the island to travelers who are searching for a unique and somewhat primitive place to escape. i was thrilled to handle the branding of spectacle island resort.
literally … these days are numbered. i had the honor of designing the bar bc ranch calendar again this year. last year’s was a success and, according to the bossman, this year’s “is fabulous, well done! Maybe the best yet?”
this year, i was asked to not only design the calendar and handle pre-production/production, but they wanted me to paint a series of watercolors to accompany each months “hero” photograph. the series consists of 3 insects, 3 fish, 3 trees and 3 plants. again, this was one of my most favorite jobs. i love large, intense projects that i can get lost in. this satisfied both my overly-organized self as well as the creative daydreamer in me. thanks again to mj for a great experience.
i work with a great partner on the project, which makes it that much more enjoyable (mj, you know i’m talking about you). the organizing, research, working with wyoming photographers, etc, went smoothly with the hillwood team. printing went smoothly, which is always good news. capital printing here in austin does a fantastic job of being technically on-it as well as accommodating and pleasurable to do business with (high five, mickey!). the production side of it can be a headache (and backache and eyeball ache) but they run it smoothly and kink free.
which is your favorite?me, i’m partial to jackson hole in september …
photography with the accompanying watercolor: it’s easiest to click on the first one then scroll through them with the arrows once the image is open large.
i’m a pretty big fan of food … especially since moving to austin. there’s no escaping a delicious meal. recently, several friends and a very talented chef (sonya coté) came up with a concept for a new farm-to-table dining experience in austin. they, along with 3 other skilled partners, developed eden east austin at springdale farm in the heart of east austin. eden east serves a gourmet menu with a down home feel. with a “living chandelier”, large family-style dining tables, live music and a menu that changes weekly, you encounter a fulfilling and creative way to spend your evening.
i signed on to do the branding for eden east as well as some of the on-site creative. the package consisted of their hand-illustrated logo, the website (which I have updated/redesigned since), menu design, gift certificates, info packets, table design, hand-painted signage, hand-painted logo on antique truck.
like to try it out? they are open every weekend, Friday & Saturday, for dinner. make your reservation here.
about a year ago andrew started a small urban farm in east austin called HOPE community farm. after helping him get started i joined him in managing the farm. we are under the blanket of the amazing HOPE campaign, including the HOPE farmers market in east austin. the farmers market is continuously adding local vendors, providing excellent quality produce, clothing, art and more at an affordable cost. the market is moving a few blocks east to the plaza saltillo, a beautiful site (take a look here!).
each month a local artist creates a poster to promote the market and HOPE sells the posters in their shop. lizzie garrett, development director of the hope campaign austin, asked me to do a poster to advertise the market and to help promote the move. keep an eye out for the poster around town and in the next edition of edible austin!
each year a project or two claims itself as my favorite. in fall 2012, the bar bc ranch in jackson hole, wy, hired me to design their 2013 calendar and marketing promotional piece. thrilled to begin, i knew i’d be spending a couple of months staring at photos of heaven. the bar bc ranch was also featured in quentin tarantino’s 2012 “django unchained” (look for the beautiful tetons and snowy scenes).
excerpt : Hillwood, a Texas based land development company owned by Ross Perot Jr., purchased the lower Bar BC Ranch in 2004. Known as one of the largest private real estate developers and investors in the nation, Hillwood is recognized for its strength in creating premier projects and signature developments that create value for its partners, both public and private. The Bar BC Ranch is an example of Hillwood’s sensitive approach to protecting the land through conservation easements and respecting the native wildlife.
in past years, the photography of the marketing piece has been in color. marketing manager, mary jane ashmore, had a vision to do the piece in black & white, with inspiration from the fascinating photography of ansel adams. so, we did just that. all photography included is on the bar bc ranch, with exception of a few that are nearby. the images are all original, taken by a collective of photographers including mary jane. the layout design, production management, binding design are all done by yours truly. my client was blown away by the product and we continue to hear positive feedback as their clients receive the 2013 ranch promo. take a step into one of the most beautiful places in the country.
special thanks to capital printing co and mickey brosseau who handled the printing, binding and mailing. also to mary jane ashmore for being incredibly great to work with and to jackson hole, for being so dreamy.