essential qi

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Watercolor and design … what a stellar combination for branding. Last fall, I was hired by Essential Qi to create an identity for their company as well as packaging for their line of Chinese Medicine Inspired Acupoint Aromatherapy. The company was started by two professional acupuncture therapists based here in Austin. They created three essential oil blends: Shielding, Restful, Soothing. Included within each roller bottle is a stone pertaining to the blend’s function. Each blend smells super yum.

Below you will find the logo I created as well as the finished packaging that I designed, illustrated and produced (using a local printer). The colors are pulled from the 5 elements in Chinese Medicine and the look is an ethereal, balanced and healing one. The packaging includes the box, roller bottle with label, and an informative insert complete with application illustration.

 

Full and Reverse Logos:

EssentialQi-Logo-InstaEssentialQi-ReverseLogo-WebTrnsprnt

 

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With Jenny Hoger and Phyllis Kung at the Essential Qi launch party held at BFree Yoga in Austin.

 

To learn more about this new line of traditional medicine inspired aromatherapy blends, created in Austin, click HERE.

i’ll have a little ranch on the side, please.

© David Stubbs 2012(photo by David Stubbs)www.davidstubbs.com
© David Stubbs 2012(photo by David Stubbs)www.davidstubbs.com

each year a project or two claims itself as my favorite. in fall 2012, the bar bc ranch in jackson hole, wy, hired me to design their 2013 calendar and marketing promotional piece. thrilled to begin, i knew i’d be spending a couple of months staring at photos of heaven. the bar bc ranch was also featured in quentin tarantino’s 2012 “django unchained” (look for the beautiful tetons and snowy scenes).

excerpt : Hillwood, a Texas based land development company owned by Ross Perot Jr., purchased the lower Bar BC Ranch in 2004. Known as one of the largest private real estate developers and investors in the nation, Hillwood is recognized for its strength in creating premier projects and signature developments that create value for its partners, both public and private. The Bar BC Ranch is an example of Hillwood’s sensitive approach to protecting the land through conservation easements and respecting the native wildlife.

in past years, the photography of the marketing piece has been in color. marketing manager, mary jane ashmore, had a vision to do the piece in black & white, with inspiration from the fascinating photography of ansel adams. so, we did just that. all photography included is on the bar bc ranch, with exception of a few that are nearby. the images are all original, taken by a collective of photographers including mary jane. the layout design, production management, binding design are all done by yours truly. my client was blown away by the product and we continue to hear positive feedback as their clients receive the 2013 ranch promo. take a step into one of the most beautiful places in the country.

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special thanks to capital printing co and mickey brosseau who handled the printing, binding and mailing. also to mary jane ashmore for being incredibly great to work with and to jackson hole, for being so dreamy.