essential qi

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Watercolor and design … what a stellar combination for branding. Last fall, I was hired by Essential Qi to create an identity for their company as well as packaging for their line of Chinese Medicine Inspired Acupoint Aromatherapy. The company was started by two professional acupuncture therapists based here in Austin. They created three essential oil blends: Shielding, Restful, Soothing. Included within each roller bottle is a stone pertaining to the blend’s function. Each blend smells super yum.

Below you will find the logo I created as well as the finished packaging that I designed, illustrated and produced (using a local printer). The colors are pulled from the 5 elements in Chinese Medicine and the look is an ethereal, balanced and healing one. The packaging includes the box, roller bottle with label, and an informative insert complete with application illustration.

 

Full and Reverse Logos:

EssentialQi-Logo-InstaEssentialQi-ReverseLogo-WebTrnsprnt

 

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With Jenny Hoger and Phyllis Kung at the Essential Qi launch party held at BFree Yoga in Austin.

 

To learn more about this new line of traditional medicine inspired aromatherapy blends, created in Austin, click HERE.

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